Solutions, Industries, Technology
Top 6 Language Services Industry Trends Akorbi Anticipates in 2024
The language services industry is in a constant state of evolution, driven by improved technologies and shifting global dynamics. As we look towards 2024, Akorbi has identified six key trends that we predict to shape the future landscape:
1. Increase in Machine Translation and Post-Editing
In the year 2024, machine translation is on the brink of a remarkable advancement. This progress is driven by ongoing technological advancements and the introduction of state-of-the-art translation tools. However, alongside the growth of machine translation, there arises a significant challenge: the risk of inaccuracies. To address this, we anticipate a surge in the demand for post-editing services. These services will play a critical role in the translation world, as they will be responsible for guaranteeing the accuracy and quality of machine-translated content.
2. eLearning Platforms for Remote Workforces
Despite the recent return-to-office push by many employers, the shift in remote and hybrid work models still remains a popular trend. To support this workforce shift, there has been an increase in digital learning platforms, allowing employees to access training and development resources remotely. On top of that, with the globalization of companies, there is now a growing necessity for these eLearning platforms to cater to a diverse, worldwide audience. The content on these platforms will need to be localized in their respective languages to ensure effective and efficient communication across the global workforce.
3. Rise in AI Chatbots and Assistant Tools
With the advancement of AI technology, we can expect a surge in the use of AI chatbots and assistant tools. These tools offer quick and efficient customer service, often replacing the need for human intervention. But, alongside these new technologies, comes new challenges – making sure these AI tools are accessible and effective for customers worldwide. To address this, we anticipate an increase in the need for localizing these chatbots. This will ensure that they are able to accurately understand and respond in the appropriate language for each customer.
4. Video Translations for Global Reach
The consumption of online videos is expected to keep growing steadily, showing no signs of slowing down. By 2025, videos are projected to make up 82% of all consumer traffic (source). To reach a global audience, companies are likely to focus more on short videos, using visual cues to make them easier to understand. As a result, the demand for video translations and localization is expected to skyrocket, enabling effective communication across different languages.
5. Transcreation and Going Beyond Localization
While localization is essential for accurately translating content into different languages, transcreation takes it a step further by creatively adapting content to evoke an emotional response from the target audience. For example, when translating marketing slogans or campaigns, transcreation allows for more creative liberty to ensure the same emotional impact is achieved in different languages. As global markets become increasingly competitive, we anticipate a rise in the demand for transcreation services to ensure that marketing efforts do not go to waste.
6. Text-to-Speech Technology
Text-to-speech technology is making remarkable strides, showcasing impressive proficiency in replicating human speech. These advanced tools now support multiple languages, offering businesses greater opportunities to engage with a global customer base. Because of this, we are anticipating further use of these tools, particularly in the creation of global content, due to the ease and speed in which they can generate natural-sounding audio.
Future-Ready Language Solutions from Akorbi
As we glance into the future, we see technology and localization sitting at the heart of the language services industry. Akorbi, with its suite of innovative and comprehensive solutions, is uniquely positioned to support these emerging trends. We are committed to providing quality machine translation and post-editing services, helping businesses to localize their eLearning platforms, AI chatbots, and video content, and offering sophisticated transcreation and text-to-speech solutions. Contact us today to learn more.