The ability to have verbiage on your e-commerce site in multiple languages can open up an entirely new target audience and market for your expanding company. Imagine if online shopping became tailored for your specific experience?
This is what localization on e-commerce platforms does.
In today’s blog, Akorbi will be discussing localization and translation as a direct benefit to website e-commerce.
The process of translating what is on a website to reflect what the client sees in their own vernacular language, including regional nuances, is the process of localization. This process fits a language to the exact specifications of the client’s target audience.
This is done through the process of translating written words and then geographically matching that translation to the client. It requires extensive work to make a reality for any business, but is highly worth it.
These three items are the most important for localization:
- Graphics that are specifically designed for target markets
- Conversion of currencies and units of measurement to fit regional preferences
- Services for marketing, products, and training materials.
People Are More Likely to Buy
On e-commerce platforms, people are more likely to buy something if it is in their own language. Geographically matching products to the client makes the product familiar to them. This creates a preference and greater likelihood of purchase. In fact, 72.4% of consumers said they would be more likely to buy a product with information in their own language. 56.2% of consumers said that the ability to obtain information in their own language is more important than price. (Harvard Business Review)
Akorbi and Localization
Akorbi’s localization and translation team is dedicated to making the buying process familiar for all language speakers. Adapting business websites, multimedia, and training documents to meet the consumers’ needs is our ultimate goal.
By creating the possibility to have conversations with people in their native languages, we are helping you expand into new markets. Contact Akorbi online or call 1-877-4-AKORBI for more information on our translation or interpretation services.