Why Is App Localization Important?

Woman on her phone

In today’s business climate, it is difficult to operate without a mobile presence. Whether your business has a high-functioning mobile website or a smartphone app, it’s important that users can access your business on their mobile devices. Localization is a crucial aspect of mobile engagement, particularly for businesses with international customers or clients. In today’s blog post, Akorbi will take a look at app localization and why it is so important for your business. 

What Is Localization?

Localization is the process of adapting products, websites, apps, or media content to an individual market or geographical area. For international business, localization services are irreplaceable. When you are promoting a service or selling a product, your content needs to be tailored to the audience you are selling to, and that looks different in different nations and different languages. This process includes translation for international markets, as well as specifically designed graphics for targeted audiences. 

How Does Localization Apply to Mobile Apps?

As of 2015, roughly 90% of time spent on a mobile device was spent on apps. It’s hard to deny the importance of apps when it comes to mobile engagement. For an international business, app engagement will play a crucial role in your mobile engagement, which makes app localization that much more important. Your business needs an easy-to-use app that is localized to your customers’ region and language. 

Benefits of App Localization for Your Business

The most obvious benefit is mobile engagement. Nearly 70% of digital media engagement comes via mobile devices. If your business is talking about localization services, they should be talking about app localization, because so much mobile engagement comes via apps. Growing your mobile engagement means that you are growing your online engagement, and app localization can help make that process easier. 

Contact Akorbi for More Information

For international businesses, app localization should play a major role in your mobile presence. For more information on how Akorbi can help, get in touch with us at (214) 256-9222 or contact us online for more information.

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