When you decide to expand your company to a global scale, optimizing your website for multimedia localization represents one way to expand your target market. Adaptability is the top priority when expanding, along with web accessibility to those that do not speak the native language the website of the business was designed for.
Localization for multimedia is highly important for building brand recognition within a new market. In today’s blog, experts with Akorbi’s localization team discusses how multimedia localization improves your brand recognition.
Localization
The practice of adapting products and services to a target market is called localization. The goal of localization is to give products and services a native quality, regardless of language, culture, or location of the business providing the products and services.
Akorbi utilizes our in-house localization staff that focuses on bringing a deep understanding of globalism to the review of your website and product software. We’ll look for nuances that should exist within the local language where your products or services will be used, and ensure the UI on your side matches the geographic market.
Native Speaker Testers
Once your website has been localized by the Akorbi team, our team of native speakers of that language will comb the site to test it. This ensures the code hasn’t been broken during the internationalization process. This practice also tests to make sure the product is ready for distribution.
Our team of native speaker testers includes programmers, graphic designers, translators, reviewers, proofreaders, engineers, testers, and project managers.
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Features Offered By Akorbi’s Multimedia Localization Team
- Automatic Content Discovery
- Translation in a website’s original layout
- Automatic Change Detection and Notification
- Advanced Dynamic Site Management
- World Wide Content Delivery Network
- Global SEO
- Scalability
Ask Akorbi About Multimedia Localization and Brand Recognition
The process of building brand recognition through the use of multimedia localization is extensive and detailed. However, it will pay off over time as people learn to build rapport with your brand in the international market. Localization helps with this as you tap into those markets. If you have other questions on this process, we’d love to hear from you! Contact Akorbi online or call 1-877-4-AKORBI for more information.