iHerb's expansion brought to light the need for a scalable and reliable translation service that could grow with them. The company faced the dual challenge of managing a rapidly increasing volume of content and ensuring that translations were culturally accurate, without the support of an in-house team. This required a partnership with a translation provider well-versed in cultural nuances and capable of large-scale operations.
iHerb Case Study
iHerb is a leading online retailer specializing in health and wellness products, serving over 10 million customers across more than 185 countries. Known for its extensive selection of vitamins, supplements, and natural health products, iHerb prides itself on offering high-quality items at competitive prices.
The Challenge
The Solution
To support iHerb's global expansion, Akorbi implemented a hybrid translation model that utilized both AI-driven tools and human expertise. This approach ensured rapid scalability and high-quality translations tailored to the cultural nuances of each market. Additionally, Akorbi's ongoing training programs kept their teams updated on the latest linguistic trends, further enhancing the quality and relevance of the localized content.
The Results
Through its collaboration with Akorbi, iHerb effectively expanded into new international markets, leveraging advanced localization strategies that enabled product launches within a compressed 13 to 15-week timeframe. Akorbi's use of sophisticated translation tools accelerated the translation process by 50%, allowing iHerb to update and deploy product descriptions and marketing materials much faster than before, significantly speeding up time-to-market.
